![]() ![]() It’s a self-examination that knows the difference between “woke” and self-awareness, and leans toward the latter. As a friend put it to me recently, “This is white people’s job now,” meaning that it’s time for white people to start helping one another see themselves in terms of their race and all the undeserved, inherited privilege that comes with it. Lately, I’ve been noticing a steady stream of cultural properties addressing whiteness - either head on, as in the case of the period drama “The Nightingale,” or sideways, with a surrealist, abstract bent, as in the horror tale “Midsommar,” both made by white filmmakers.Īnd what a relief. ![]() The desire to blame anything other than racism for the terror of the El Paso shooting.Ĭaucacity isn’t just something for Desus, Mero and their fans to process alone anymore. Take, for example, everything about Elizabeth Holmes. The thing about caucacity is that there are levels to it, and it is safe to say we are at an all-time high. Over time, it became widely used internet shorthand for the ways in which white entitlement, flagrant displays of privilege and exceptions that eluded other groups weave their way through our society. They employed it to marvel at the baffling behaviors of white folks, like a predilection for pumpkin spice anything. As long as they learn from it of course.A few years ago, on their wildly popular podcast “Bodega Boys,” the comedians Desus Nice and Kid Mero coined the term “caucacity,” which was essentially a portmanteau of Caucasian and audacity. That said, I respect anyone that tries to do something brave and fails spectacularly. Spectacularly inappropriate use of the All Blacks brand. ![]() Keep it classy, Auckland City Council.Ĩ) Most memorable marketing moment: ‘Stain on the game’. Then give it to the incumbent because they’re the cheapest. He’d kill it.ħ) Villains: Ask three of the best agencies in town to spend a month on a massive pitch. Someone give that man a decent film script. ![]() Directs Lotto Lucky Dog for us last year then knocks it out of the park for Clems this year with ‘Ghost Chips’. Okay, five.ĥ) Best stoush: The ‘storm in a tea cup’ made the election almost interesting. For me, an arm wrestle between Mike Watson at Sky and Wendy Rayner at NZ Lotteries. Lowest common denominator has found a new low.Ĥ) Best brand: Our client list is a good place to start. So the heavy media weight champions are the Countdown family. Think the smug Grey Lynners would go down first punch. Very much the unsung hero in the piece.ģ) Least favourite campaign: Youtube Video Youtube VideoIt’s a scrap in the Countdown car park between the ‘middle New Zealand 101’ Westie family and oh so pretty ‘boho Grey Lynn couple’ who buy their first house at auction for Westpac. I’d like to acknowledge Regan Grafton’s job selling this through too. Proof that when an agency goes further upstream in its thinking, which we did, good things happen. Hats off to Duster, Holty and the team.Ģ) Favourite campaign that is yours: Steinlager ‘Believe’ for its audacity and simplicity. 1,500,000 hits on You Tube later and you have the best TVC of the year by a mile. The inner monologue of the protagonist in NZTA’s ‘Ghost Chips’ delivered lines that were so acutely memorable they became part of the nation’s lexicon overnight. Try writing something meaningful in under a minute. So, since he’s breaking up with us, we figured the least Toby Talbot could do is fill in our end of year questionnaire.ġ) Favourite campaign that isn’t yours: Dialogue is never easy in ads. He’s about to head back to the homeland for a plum posting with RKCR/Y&R in London after five successful years as DDB’s executive creative director. ![]()
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